Advertise with Toolkit.com
Business Owner's Toolkit provides small business owners an online portfolio of tactical information, news, business forms, advice, checklists, and software tools to help them start, run, and grow a successful profit-seeking enterprise.
Primary Audience: Small business owners who have fewer than 10 employees and need to personally resolve the challenges of starting, running, and growing a successful enterprise. Most of our traffic comes from a very specific query posed to the search engines.
From ClickZ Network Newsletter:
"It has been proven repeatedly that search-generated traffic is among the most-qualified and best-converting traffic that can be driven to a Web site, as those users are actively looking for information or relevant products or services."
Toolkit.com offers two methods of advertising: run of site and targeted. Run of site ads appear throughout the Toolkit.com and Finance.Toolkit.com websites. Targeted ads only run within specified topic areas of the Toolkit.com website:
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Advertising Rate Card (5/1/07)
Maximum Ad Slot Size (pixels) |
Run of Site |
Targeted |
Header Banner (468x60) |
$30 CPM |
$40 CPM |
Footer Banner (468x60) |
$25 CPM |
$35 CPM |
Skyscraper (120x600) |
$35 CPM |
$50 CPM |
HTML-based Sponsorship |
$50 CPM |
N/A |
Text ad |
$25 CPM |
$35 CPM |
The monthly inventory and availablity of targeted ads is limited. To advertise with Toolkit.com, contact sales@toolkit.com.
Ad Specifications
The Business Owner's Toolkit is hosted on multiple Windows NT servers and uses custom Javascript to serve and rotate ads, and to generate random numbers to be appended to the ad URL, where required to prevent ad caching.
Banner specifications:
- Image size. The ad image sizes listed above are the maximum sizes permitted. Smaller ads, such as 125 x 90 pixels, are acceptable, provided that the length and width values do not exceed the maximum.
- File size. In the interest of keeping page load times to a minimum, we request that image file size not exceed 13k.
- Looping. Unlimited looping of ads is permitted, so long as file sizes conform to maximum size requirements.
- Ad types. We accept most Dart tags, but only those rich media types that do not require a download or plug in. NOTE that the site does not employ frames and we cannot accept ads that require a framed environment.
- Hosting. Ads may be served directly by supplying us with the images (generally in .gif or .jpeg format), destination URLs, and ALT text. Ads may also be served by third parties by supplying us with the html required to establish both image and destination URLs.
Sponsorship
Toolkit.com offers a limited number of sponsorship opportunities. Sponsorships include guaranteed availablility of targeted and sponsorship advertising and include additional benefits.
