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News Stories on "Marketing"

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Email Marketing: A Cost-Effective Way to Boost Sales

Using an email marketing company to help with your customer relationship management is a cost-effective and profitable way to grow your small business.

Lawmakers Explore Supreme Court's Manufacturer Minimum Pricing Decision

The Supreme Court has ruled that manufacturers can set minimum price agreements for their products without violating anti-trust laws, causing some lawmakers and retailers to search for a legislative change in the law.

Bill Would Extend Telemarketer Fees for Do Not Call List

Congress is planning to permanently fund the Do Not Call Registry for telephone marketing.

FTC Opposes Do-Not-Spam List

'FTC Opposes Do-Not-Spam List' reports on the FTC's belief that a registry for unwanted and unsolicited e-mail is unenforceable.

Seven Steps to Getting Known -- Guerrilla PR for the Entrepreneur

'Seven Steps to Getting Known -- Guerrilla PR for the Entrepreneur' gives small business owners tips and advice for spreading the word through the media about your business.

Outsourcing Marketing Communications/PR Strategy in a Slowing Economy

'Outsourcing Marketing Communications/PR Strategy in a Slowing Economy' gives small business owners tips and advice for hiring the right outsource marketing comunications agency to provide value for your small business.

Retail Slotting Fees Under Investigation

'Retail Slotting Fees Under Investigation' reports on efforts by the Federal Trade Commission and Congress to fight uncompetitive slotting fees charged to manufacturers in order to get shelf space at large retailers.

Advertising Ideas on a Small Budget

'Advertising Ideas on a Small Budget' gives small business owners tips and advice for maximizing their advertising dollars with effective messages.

Article Writing Can Be Free, Effective Advertising

'Article Writing Can Be Free, Effective Advertising' demonstrates the benefits that article writing can provide to position you as an expert and promote your product or service, and gives advice for penning interesting stories and submitting them to periodicals.

Sizing Up the Competition

'Sizing Up the Competition' gives an outline of how to assess the general marketing environment for your small business and how to evaluate competitors to best take advantage of your situation.

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