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Planning Your Business Business Plan Case Studies Case Study: Manufacturer's Business Plan
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Breakaway Bicycle Company is a small manufacturer of high-end bicycle frames. It builds both mountain bike and racing bike frames for sale primarily to professional bicycle racers. However, increasing interest in mountain biking as a competitive sport and the exposure that bike racing received as a result of the Olympics have provided BBC with an opportunity to expand its business. Right now, a small number of BBC's frames are sold to non-professional riders who nevertheless want the very best equipment available, regardless of price.
In order to better serve this emerging market, BBC proposes to add additional workstations and designer-builders to increase its capacity for custom frames. The BBC business plan envisions making better use of existing leased space and leasing additional space to meet its needs. In addition, the frame-building equipment necessary to create three additional workstations must be acquired.
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