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Planning Your Business Business Plan Case Studies Case Study: Retailer's Business Plan
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Joe's Enterprises for Fast Food, Inc. operates a chain of indoor/outdoor food service carts, primarily in the downtown Chicago area. Its customers are the people who work in the city's many high-rise office buildings. The carts are operated under the name Joe's Redhots. Joe's has been in business since late 1992, when it began as a single cart operation. All of the stock of Joe's is held by its founder, Joe Hirasawa, and members of his family.
The purpose of Joe's business plan is to recommend borrowing $1 million in order to expand operations through the purchase of additional vending carts. The plan is very informal because of its intended audience. The audience consists exclusively of Mr. Hirasawa's family members and the three banks with which the company has long-established relationships. Thus, much of the financial information incorporated in the other sample plans presented here has been omitted because the intended audience is already in possession.
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