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Small Business Guide 
Marketing Your Product Packaging and Pricing Your Product Pricing Your Product Selecting Your Distribution Channels
Marketing Your Product Packaging and Pricing Your Product Pricing Your Product Selecting Your Distribution Channels
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PrintSelecting Your Distribution Channels
Small businesses may have products that would appeal to many different markets or channels of distribution in a single market. However, when you have limited resources, it's often best to select a single distribution channel or a limited number of distribution channels that offer:
- greatest ease of entry against the competition
- lowest costs of entry compared to the competition
- least financial risk and commitment to the trade
- sufficient volume potential to reach short-term company goals
- pricing levels to provide acceptable company revenues and profit margins
