Small Business Guide

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Small Business Guide

Thousands of pages of information and tools to help you start, run and grow your business.

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Business Tools

  • Asset Protection
  • Business Finance
  • Employee Management
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Return on Assets

Return on assets is the ratio of net income to total assets. It is basically a measure of how well your business is using its assets to produce more income. It can be viewed as a combination of two other ratios, net profit margin (ratio of net income to sales) and asset turnover (ratio of sales to total assets):

Net Income


Sales
× Sales


Total Assets
= Net Income


Total Assets

A high return on assets can be attributable to a high profit margin, a rapid turnover of assets, or a combination of both.









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